Fractional Revenue Growth Leader
Every function
leads to revenue.
20+ years leading marketing, product, and CX at Nike, Amazon, and high-growth startups. I connect the functions, measure what matters, and run experiments until growth compounds.
All of my roles have been 0 to 1 builds: a new function, a new team, a new product. I thrive in greenfield environments and work fractionally to drive growth without the full-time overhead.
What I Do
I bridge the gap
across functions.
I bring together strategy, product, marketing, and CX to drive measurable growth across the full customer journey. Everything is instrumented. Everything gets tested.
Revenue Strategy
Growth models, funnel design, GTM strategy, and P+L oversight from 0 to 1 and beyond
AI Applications and Experimentation
Prediction projects, agentic builds, vibe-coding, prompt engineering, and strategic AI adoption
Marketing and Brand
Full-funnel campaigns, demand gen, loyalty, and multi-channel acquisition and retention
Product
Roadmaps, UX-led redesigns, 0 to 1 builds, experimentation frameworks, and product market fit
Customer Experience
Voice of customer programs, CSAT improvement, effort score reduction, and CX instrumentation
AI Projects
Building with AI.
Not just talking about it.
Hands-on projects at the intersection of strategy, product, and emerging technology.
AI Content Production
Stanford GSB AI Podcast
Translated learnings from Stanford's executive AI certificate into a fully AI-generated podcast. Covers strategic applications of AI for business leaders, from prompt engineering to organizational transformation.
Listen to the podcast
Vibe Coding / 0 to 1 Build
The Romantasy Squad, iOS App
Solo founder and builder of a React Native iOS app for book series tracking and custom shelf curation. Designed the full product, UX system, and Supabase backend. Built for a passionate BookTok community with a creator monetization layer.
Visit the site
Pricing
Straightforward investment.
Serious results.
I work with a small number of clients at a time so I can show up as a true partner, not a vendor. Engagements are scoped for impact, not hours.
Hourly
$175/hr
Advisory, audits, and defined-scope projects
Ideal for focused engagements with a clear scope. Great for strategic audits, go-to-market reviews, and short-term advisory work.
Monthly Retainer
$15k/mo
20 hrs/week of dedicated fractional leadership
Full fractional engagement. I embed with your team, own the function, and drive outcomes alongside your leadership.
I accept 1 to 2 new clients per quarter. If the timing is right, let's talk. All engagements begin with a no-cost discovery call.
Selected Work
Results that compound.
High-impact engagements across global brands and high-growth startups. All outcomes are measured. All experiments are documented.
Before going fractional, I spent 20+ years owning these functions full-time.
Nike
Launched North American membership program for millions of members
- Exceeded all acquisition, engagement and retention targets by double digits in year 1
- Managed $4M demand creation budget across full-funnel campaigns
- Directed campaigns tied to Super Bowl, NBA season, and Just Do It 30th anniversary
Amazon Care
Built the marketing function from scratch for a national healthcare launch
- Raised Amazon's impact in the health and wellness industry through innovative brand storytelling and national expansion
- 2x member base YoY while maintaining 94% CSAT vs. 78% industry standard
- Launched 4 new channels: web, email, performance, and social
Gravie
Built a high-performing team responsible for product development, UX, marketing, and customer experience at a $300M+ ARR Series E startup
- Led full redesign and launch of B2B2C health plan product in under 9 months
- Reduced call center volume 20% via improved self-service and CX
- Grew CSAT from 73% to 81% in year 1 via voice of customer program
Amazon Creator Marketing
Optimized multimillion dollar creator investment via research and experimentation
- Provided data-driven recommendations for strategic priorities across Amazon investments in the creator marketing ecosystem
- Conducted quantitative and qualitative research as internal consultant to shape strategic priorities
- Identified product-market fit gaps and informed roadmap for underserved audience segments
About
A little more about me.
How I Work
Revenue is a team sport
I build cross-functional alignment and empowered teams. Growth does not live in one function.
Build from the customer backward
Every strategy starts with the customer. Rapid qualitative and quantitative research, not assumptions.
Measure everything, optimize always
I build dashboards and feedback loops before I run campaigns. If it is not instrumented, it does not count.
Bias for action under ambiguity
I thrive in greenfield and 0 to 1 environments. I bring clarity where there is none and move fast with calculated risk.
Experiment, learn, repeat
Every initiative is a hypothesis. I design tests, document findings, and iterate until growth compounds.
Education
Executive Certificate, Harnessing AI for Breakthrough Innovation and Strategic Impact, Stanford GSB
Executive Certificate, Organizational Leadership, Stanford GSB
MBA, George Washington University
BA, Political Science, George Washington University
Recognition
2018 Nike Just Do It Award — 1 of 52 winners selected from 70,000 global employees
Let's Work Together
Ready to grow?
Tell me about your business and what you are trying to solve.
Email Me
melissa@mspringerstudio.com